Brand Mother's Choice

Mother's Choice is a brand of food products owned by Fitrite Incorporated, a Philippine company. This company was founded in 1956 and originally focused on the manufacture and distribution of dental supplies. However, in 1974, it shifted its focus to the food industry and started producing various Filipino food products. Since 1982, it has been exporting its products to the United States and Canada. 

Under the Mother's Choice brand, Fitrite Incorporated offers a wide range of products, including various spice blends and sauces for traditional Filipino dishes such as Bihon Guisado, Kare-Kare, Palabok and others. These products are designed to facilitate the preparation of authentic Filipino dishes in a home environment.